Social media remains one of the most effective ways for businesses to build brand awareness, engage customers, and generate leads. With millions of Australians actively using platforms such as Facebook, Instagram, LinkedIn, and TikTok, maintaining a consistent social media presence is no longer optional for businesses that want to stay competitive.
If you’re considering outsourcing your social media, understanding what social media management packages include and how much they cost can help you make an informed decision.
What Are Social Media Management Packages?
Social media management packages are service bundles designed to handle the planning, creation, publishing, and management of your social media accounts.
Most packages typically include:
- Content creation (graphics, captions, videos)
- Scheduled posting
- Social media strategy
- Community management and audience engagement
- Performance reporting and analytics
- Optional paid advertising management
The level of service varies depending on the package and provider, making it possible to find options that suit different business sizes and budgets.
DIY vs Freelancer vs Social Media Agency
Businesses generally have three options when it comes to managing social media.
DIY Social Media Tools
Typical Cost: $20–$100+ per month
Tools such as Canva, Buffer, and Hootsuite allow businesses to create and schedule content themselves. This is the most affordable option but requires a significant investment of time.
Freelance Social Media Managers
Typical Cost: $500–$1,500+ per month
Freelancers can help with content creation, scheduling, and strategy while providing a more personalised service. However, their capacity and skillsets may be limited compared to a full-service agency.
Social Media Marketing Agencies
Typical Cost: $1,000–$5,000+ per month
Agencies provide access to a team of specialists who manage content, strategy, engagement, reporting, and campaign optimisation. This option is often best suited to businesses looking for consistent growth and professional support.
The good news is that there are affordable options available. Boundless BS offers flexible social media management packages starting from $90 per week, giving businesses access to professional content, strategy, and support without a large upfront investment.
Learn more about Boundless BS’s social media management packages.
How Much Do Social Media Management Packages Cost?
Basic Packages
Typical Cost: $100–$500 per month
Suitable for small businesses just getting started with social media.
Typically includes:
- 1–2 platforms
- Limited monthly posts
- Basic content creation
Mid-Range Packages
Typical Cost: $500–$1,500 per month
A popular choice for growing businesses that want regular content and audience engagement.
Typically includes:
- Multiple social media platforms
- Weekly content creation and posting
- Community management
- Monthly performance reporting
Premium Packages
Typical Cost: $1,500–$5,000+ per month
Designed for businesses that rely heavily on social media for lead generation and brand growth.
Typically includes:
- Multi-platform management
- Advanced content creation and video production
- Paid advertising support
- Detailed reporting and strategy optimisation
Additional Costs to Consider
When budgeting for social media management, remember that management fees may not include:
- Advertising spend
- Professional photography or videography
- Graphic design projects
- Premium software subscriptions
Understanding these additional costs can help avoid unexpected expenses as your strategy grows.
How to Choose the Right Package
Before selecting a provider, consider:
- Your business goals
- Available marketing budget
- Required platforms and content types
- Level of support needed
- Future growth plans
The right package should align with your objectives while providing flexibility as your business evolves.
Looking for practical strategies to strengthen your online presence and attract more customers? Boundless Business Solutions helps business owners develop tailored social media strategies that improve engagement, build brand awareness, and support long-term growth.
Book a free discovery call to learn how we can help you achieve your social media marketing goals.
FAQ
How much does social media management cost in Australia?
Most businesses can expect to pay between $500 and $5,000+ per month, depending on the level of service and number of platforms managed.
Are social media management packages worth it?
Yes. Professional management can improve consistency, engagement, brand awareness, and lead generation while saving valuable time.
What is included in a social media management package?
Most packages include content creation, posting, strategy, engagement, and reporting. Higher-tier packages may also include paid advertising and video production.
Should I hire a freelancer or an agency?
Freelancers can be a good option for smaller budgets, while agencies are often better suited to businesses looking for strategic growth and a broader range of expertise.
Do social media management packages include advertising costs?
Usually not. Advertising spend is typically charged separately from management fees.